THE INTEGRATION BETWEEN THE UTAUT WITH IS SUCCESS MODEL IN CASE OF ONLINE HOTEL BOOKING USER ACCEPTANCE

Thi Hai Ninh Do, Wurong Shih

Abstract


This paper aims to identify factors effecting intention to use on-line reservation system of hotels. This study makes an attempt to investigate the relationship between antecedents including information system quality, service quality, and consumer’s acceptance of online booking systems by adopting an extended Unified theory of acceptance and use of technology [24] and Information system success [5] of hotel websites. The empirical results were obtained in a sample of 124 online reservation users. Structural equation modeling is used to evaluate proposed model. The results indicate that most of UTAUT and IS success model constructs have an in-direct effect on online booking hotel users. However, system quality of the social network has a direct effect on online user satisfaction. The results of this study provide implications for hotel managers and service providers to formulate business strategies to encourage more travelers to adopt the reservation system.


پاراگلایدر Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547