A STUDY ON CUSTOMER IMPACT OF INTERNATIONAL BRAND APPAREL RETAIL OUTLETS IN KERALA WITH SPECIAL REFERANCE TO ERNAKULAM CITY

Rajeswari R, Dr.GOMATHEESWARAN M

Abstract


India is the leading destination for the retail investments according to the Latest Global Retail Development index , Indian market is attracting all the leading brands  in the apparel market to put up and to increase their own retail outlets , As the peoples per capita income and living Lifestyle gets modified all the International brands creating their own land mark in the Industry , As this International Apparel  holds the Market size of Rs. 1,900 crores and has an stringent growth of twenty percent every year. Thus this paper discuss the customer Impact of International Brand Apparel Retail outlets at Ernakulam city , Kerala.


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ISSN : 2251-1547