A Study on Actual Benefits of customer Relationship Management

Shakuntala Adireddy


CRM describes a fundamental business strategy to deliver services and products consistently across an entire customer relationship rather than just within a particular product or business unit.This artiocle desribes the actual benefits of CRM implementation in organisations. The benefits are applicable to both customers and business. It ranked various benefits according to the respondents preference. The study compares the benefits among service and manufacturing industry. Customised products indentified as the most prefered benefit.

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ISSN : 2251-1547