A STUDY ON INVESTMENT PATTERN OF STOCK MARKET INVESTORS IN GODAVARI DISTIRCTS OF ANDHRA PRADESH

Dr. E. APPARAO, Dr. M. VENKAT RAO

Abstract


The government of India has been trying to attract the investors to stock market by educating them either directly or through Securities and Exchange Board of India (SEBI). There is separate cell in SEBI in the name of investor’s protection cell which takes care of the investor’s problems by educating them about the stock market and its operations. The cell also tries to protect the investors through their redressed operations. All these attempts are mainly to modify the behaviour of the investors positively towards investment in stock markets. Normally the investment behaviour of the investor is influenced by the objectives and motives of an investment. An attempt is made in this paper to study and analyse the behaviour of investors in terms of motives of investments, periodicity of investments, factors influencing the investment decisions, and the methods of evaluation of investments. For this purpose, the respondent investors are asked, a number of questions relating to the various aspects stated above, and their responses to such questions are tabulated and analyzed here under. The results of this exercise are likely to depict the investment behaviour of small and individual investors of East Godavari and West Godavari Districts of Andhra Pradesh.

Key words: Investment objectives, Evaluation of investments, Periodicity of investments, Test statistics, Risk perception of investors


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ISSN : 2251-1547