A STUDY ABOUT THE RETAILER SATISFACTION OF DR.WASH WASHING SOAP WITH SPECIAL REFERENCE TO RAJAKUMARI GRAMA PANCHAYATHU

kavery bs

Abstract


Retailing refers to the acivities involved in selling directly to the consumer. The retailer is distinguished from other middlemen by  the nature of his sales rather than by the way he obtains goods for sale. The term retailer is to be differentiated from retailing. A wholesaler engages himself in retailing when he seiis the goods to ultimate consumer. Similarly a manuacturer who sells goods to ultimate consumer is said to be engaged in retailing. So also a retailer who sells to the ultimate

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ISSN : 2251-1547