PLOUGHING TOWARDS GREENER INDIA

Gayathry S

Abstract


The woman behind the second largest tractor maker in the country intends to transform India’s village landscape and the way the small farmers work. She had designed and developed farm equipment relevant to Indian farmers. She has been the most prominent and successful woman. Hence, it is highly relevant to quote her as the “Tractor Queen”. She is Mrs. Mallika Srinivasan, the Chairman of TAFE. A leader and strategist, recognized for professionalism, commitment to excellence and contribution to Indian Industry and Academia. TAFE strives to transform the livelihoods of farmers, particularly in the developing world through offering innovative relevant technology that enhances productivity and farm incomes. For over five decades, Team TAFE has worked closely with the farming community in India and around 77 countries across the world. Mrs. Mallika has redefined the business model and TAFE is the largest exporter of tractors from India. As TAFE expand its global footprint, the company is committed to developing and propagating eco friendly technologies that will ensure for farmers, a profitable tomorrow. This paper attempts to explore the journey of Mrs. Mallika Srinivasan who has taken the company to an altogether different altitude from a mere domestic tractor maker to an international player.

KEYWORDS: Eco Friendly Technology, Farm Equipment, Productivity


References


References

Business Standard, August 13th 2012

Business Standard, November 30th 2012

Business Today, September 18th 2011

Business Today, October 28th 2012

Deccan Chronicle, November 29th 2012

Forbes India Magazine, October 12th 2012

The Financial Express, November 30th 2012

The Hindu Business Line, November 30th 2012

The New Indian Express, July 1st 2012

The New Indian Express, November 30th 2012

Wharton Alumni Magazine

www.tafe.com

http://EzineArticles.com/4514832


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ISSN : 2251-1547