ATTRIBUTES AFFECTING CONSUMERS TO ATTRACT TOWARDS MALL - AN EMPIRICAL STUDY

kirti Agarwal, ADITI BHATNAGAR

Abstract


India is one of the last Asian economies to liberalize its retail sector. The study is an attempt to understand the shopping mall as an emerging format, attitude of the customers towards them and will analyze the factors that determine repatronage intentions of shoppers. A systematic study covering all these aspects is essential as it has a major impact on both shoppers as well as numerous retail formats that are evolving under organized retailing in India.The study was conducted with the objective to identify the various factors that affect and induce a customer to visit a mall in Indrapuram & Vaishali (Ghaziabad , India) Malls  i.e. what were the attributes he/she expects in a mall and further, to identify the various segments of mall visitors. A statistical approach "Factor Analysis" was used for the study. Finally, practical implication concerning the customer's expectations and typology of mall visitors was highlighted.


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ISSN : 2251-1547