ANALYSIS OF THE INFLUENCE OF DEMOGRAPHIC FACTORS ON THE COGNITIVE DOMAIN OF B-SCHOOL FACULTY IN BENGALURU

Sahana Achyutha, Dr. Vijila E

Abstract


The growth in the country’s economy and business creates an increase in the demand for management graduates. However, the employability of these business graduates′ depends on the students′ usefulness which will basically depend on the quality and relevance of their education (i.e.) knowledge and skills of the students. As the gatekeepers of education, management teachers play an important role in imparting relevant knowledge and skills to the students. Thus the responsibility of preparing the management graduates for their career rests on the faculty members. The objectives of this study is to evaluate the (i) attributes of the cognitive domain of B-School faculty members; (ii) to evaluate the significant difference between the cognitive domains of the B-School faculty members in relation to the demographic attributes and to assess the latent factors of the cognitive domain based. The literature analysis, curriculum analysis and job responsibilities as per norms helped in identifying 20 attributes of cognitive domain. A structured self administered survey questionnaire was developed for data collection. The items in the questionnaire were rated on a five point Likert scale. Each item was to be rated on a five point Likert scale. The respondents for the study consist of assistant professors, associate professors, and professors working in University affiliated B-Schools in urban Bengaluru. The demographic profile of the respondents comprised of  63.8% were male and 36.2% were female respondents; 46.3% of the respondents were of the 36 – 45 yrs age group, 39.5% were in the 25 – 35 yrs age group, 12.6% were of  the 46 – 55years age group and 1.6% belonged to 56 – 65 yrs age group. 55.4% of the respondents were MBAs, 23% were M.Phil degree holders and 23% were PhD degree holders. 62.2 % of the faculty members have high cognitive competency and 37.8 % possess average cognitive competency. It was also found there is a significant difference in the cognitive competency of the B-School faculty members in relation to their gender, age and designation.


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ISSN : 2251-1547