The place of African native culture in the business world

Canaan Mpala


Colonization by the British with the aid of globalization set in with its dominant culture and devoured the native culture leaving a bastardised culture in some African countries, where lack of respect and promotion of individualism at the expense of collectiveness has become the norm of everyday life. This article highlights some African traditions that can help inform and/or impact some essential teachings that will enhance harmony and increased productivity in the modern day business operations. The assumption is that our native culture is full of wealthy teachings, wherefore a culture of respect, hard working and of working together is exhibited through aspects like uBuntu, storytelling, use of proverbs, going early and working together as teams in the fields among other aspects.

Key Words

Native culture, proverbs, storytelling, seniority, uBuntu, motivation.






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ISSN : 2251-1547