The place of African native culture in the business world

Canaan Mpala

Abstract


Colonization by the British with the aid of globalization set in with its dominant culture and devoured the native culture leaving a bastardised culture in some African countries, where lack of respect and promotion of individualism at the expense of collectiveness has become the norm of everyday life. This article highlights some African traditions that can help inform and/or impact some essential teachings that will enhance harmony and increased productivity in the modern day business operations. The assumption is that our native culture is full of wealthy teachings, wherefore a culture of respect, hard working and of working together is exhibited through aspects like uBuntu, storytelling, use of proverbs, going early and working together as teams in the fields among other aspects.

Key Words

Native culture, proverbs, storytelling, seniority, uBuntu, motivation.

 

 

 


References


References

Cobbah. J A M 1987, ‘African Values and the Human Rights debate: An African Perspective’, Human Rights Quarterly, Vol. 9, no. 3, pp. 309-331.

Onwuachi P C 1966, ‘African traditional Culture and Western Education’. The journal of Negro Education, Vol. 35, no. 3, pp. 289-292.

Myers. L J 1987, ‘The deep structure of culture: Relevance of African culture in contemporary life’. Journal of Black studies, vol. 1, no 18, pp. 72-85.

Peterson. R A 1979, ‘Revitalising the culture concept’. Annual review of sociology, vol. 5, pp. 137-166.

Brown. M F 1998, ‘Can culture be copyrighted?’ Current Anthropology, vol. 39, no. 2, pp. 193-222.

Guiso. ,L Sapienza. P & Luigi. Z 2006 ‘Does culture affect economic outcomes’, The journal of Economic Perspectives, vol. 20, no. 2, pp. 23-48.


پاراگلایدر Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN : 2251-1547