Role of women in decision making for purchasing FMCG products for the family.

vijeta chaudhary


Introduction : Fast Moving Consumer Goods, which refer to things that we buy from local supermarkets on daily basis, the things that have high turnover & are relatively cheaper. Purpose : This research mainly focuses on the role of women in making purchase decisions for FMCG products. Sample size: For the survey judgmental sampling was used ensuring that majority areas of NCR are covered. In all 20 samples were collected from Delhi and Noida. All questionnaires were administered and all responses were deemed to be true and valid. Research methodology : FMCG products this protocol involved data collection through a detailed questionnaire with a requisite sample allocation to garner comparative opinion from different parts of Delhi NCR region. The questionnaire was designed to elicit valuable information on various parameters. Each sample was administered by at least one research worker through personal meeting of about 5-10 minutes depending on the nature and size of the establishment the respondent is associated. Conclusion we can conclude that the occupation of women plays a major role in purchase decisions. Mostly the housewives are influenced by their husband’s decision and the independent women are making their own decisions


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ISSN : 2251-1547