STRATEGIES TO ENTER NEW MARKETS – MERGERS & ACQUISITION AND TECHNOLOGICAL ADVANCES

Ruchi Tripathi, Sharad Tripathi

Abstract


ABSTRACT

Mergers, acquisitions and technological advances are the upcoming and most lucrative gateways to enter into new markets. Business-level strategy, which frequently includes Mergers and Acquisitions and technological advances, in due course desires to maximize their corporate profits and innovativeness in form of innovative ideas and having an innovative culture. Business combinations which take forms of merger, acquisitions, and technological advances are important features of corporate structural changes; they have played an important role in financial, economic and all round growth of a firm.

The manifestation of buyouts and mergers is more intense during last few years due to increased competition among companies in their effort to expand their market share, to differentiate their business and to enter new markets. Technology has a profound impact on business research. The paper also lays emphasis on the impact of these strategies on the organization as well as on to the Indian Industry.

Keywords:  Mergers, Acquisitions, Technology advances, Strategies.


References


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ISSN : 2251-1547