Aligning CSR With Human Resource Management – The Key Role of an Organisation

Dr. A. Savari muthu, M. Irudhaya Raj

Abstract


Human resource managers are well positioned to play an instrumental role in helping their organization achieve its goals of becoming a socially and environmentally responsible firm – one which reduces it’s negative and enhances its positive impacts on society and the environment. As human resources influence many of the key systems and business processes underpinning effective delivery, it is well positioned to foster a CSR ethic and achieve a high performance CSR culture.

The involvement of employee is a critical success factor for CSR performance. Human resource managers have the tools and the opportunity to leverage employee commitment to, and engagement in, the firm’s CSR strategy. High performing CSR organizations foster a culture of CSR and fully integrate CSR throughout their operations, rewarding and incentivizing CSR decisions and initiatives. Employees prefer to work for organizations aligned with their values; thus, incorporating CSR into the employee brand can enhance recruitment and retention, particularly in tight labour markets.

CSR can be applied to the HR toolkit, resulting in a roadmap or pathway for human resource practitioners to follow the ethical code in the achievement of their organization’s sustainability and business aspirations, thereby improving social and environmental conditions locally and globally. Hence, this paper makes a conceptual analysis of the role played by organizations in aligning their sustainability principles in to their core business functions with the help of a strong band of human resources.


References


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Available:http://CSR -an-Introduction.asp (accessed on February 8, 2009).

Available:http://www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00555.html


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ISSN : 2251-1547