Consumer Awareness of HDFC Standard In Life Insurance Company Limited

prakash prakash prakash

Abstract


Consumer awareness is the knowledge that a consumer should have about his/her legal rights and duties. It is must for a consumer to follow these rights. It is implemented for the protection of the consumer, so that the consumer is not exploited by the seller of the products. Consumer awareness is making the consumer aware of His/ Her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services.


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ISSN : 2251-1547